CASE STUDY > FINTECH & FINANCIAL SERVICES
Transforming FNP’s Customer Engagement with MoEngage
12.8%
Conversion Rate
on Pop Ups
40%
Conversion Rate on Cart
Abandonment Campaigns
About FNP
Ferns N Petals (FNP) is a global leader in the gifting and floral retail industry. Renowned for its diverse range of high-quality gifting options, FNP focuses on making every occasion special through thoughtful and personalized products.
The Need for Precision Marketing
Operating in the dynamic gifting industry, FNP encountered hurdles in converting visitors, maintaining cohesive customer experiences across channels, and scaling campaigns efficiently due to manual processes. Addressing these barriers was essential to unlocking their full growth potential.
Many visitors dropped off without completing a purchase, impacting revenue.
The lack of automation hindered scalability and optimization of marketing efforts.
Difficulty in maintaining seamless, personalized interactions across multiple channels.
THE SOLUTION
Innovative Tools for a Customer-First Approach
By leveraging MoEngage’s AI-powered segmentation, FNP tailored campaigns to individual customer preferences, ensuring every interaction was relevant and impactful.
MoEngage enabled FNP to seamlessly connect with customers through email, SMS, app notifications, and web push, ensuring a unified experience across platforms.
Advanced analytics provided by MoEngage helped FNP track campaign performance, refine strategies, and maximize ROI in real time.
Solutions Implemented
Strategy and Consulting
Customer Journey Orchestration
Omnichannel Flows
Website Personalization
The Impact
Achieving Key Business Milestones
MoEngage’s platform not only delivered immediate results but also laid the groundwork for sustainable growth. FNP is now equipped to consistently create personalized experiences that resonate with its diverse customer base.
Conversion rate on lead generation pop-ups for new customers who visited for the first time.
Conversion rate on cart abandonment campaigns through conditional workflows.
Increase in sessions on the website after systems were implemented.
Increase in the number of orders recieved.
Leads generated per month through just the “Upcoming Occasion Collection Pop-Up.”
Incremental orders per month on lead generation pop-up forms.
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