Identity Resolution
Stitch key customer data across sources and devices to get a single, comprehensive view of your customer.
Data Cleansing, Transformation and Enrichment
CDP acts as universal and central data hub with all events,user attributes,audiences at one real-time repository.
Data Centralization
Real time Audience segmentation that improves conversion better targeting.
Audience and Segmentation
Segment the user base with any attributes ingested in the platform. These audience segments can then be exported to the different systems that have been integrated with the CDP.
Data Integration and Analytics
CDPs facilitate the data integration of customer data between different systems via connector marketplaces where integration can be configured in just a few clicks.
Regulation and compliance
Built in data governance and compliance tools to provide visibility into the collection and usage of customer data.